73 - Advertising and market research

Statistics Section M Division 73

Description

This division includes the creation of advertising campaigns and the dissemination of advertising thus created in periodicals and newspapers, on radio and television or in other media, as well as the design of advertising structures and sites.

Similar activities

69 - Legal and accounting activities 70 - Head office activities, management board 71 - Architectural and engineering activities, control activities and technical analyses 72 - Scientific research and development 74 - Other specialized, scientific and technical activities 75 - Veterinary activities

1 - General information

22,010 companies -1.5%

81,164 employees -6.4%

~ 4 employees
per company

2 - Income statement

	Average	%	Trend
Out of taxes turnover	K$ 774	100%	-1.2%
Purchases & stocks variance	K$ -49	-6%	-0.9 points
Gross margin	K$ 725	94%	+0.9 points
Operating expenses & revenues	K$ -406	-52%	+1.9 points
Taxes and subsidies	K$ 13	2%	-0.1 points
Value added at factor costs	K$ 301	39%	-0.8 points
Wages costs (1 employee = K$ 71)	K$ -262	-34%	+0.1 points
Gross operating surplus	K$ 39	5%	-1.0 points
Depreciation and provisions	K$ -11	-1%	-1.0 points
Operating income	K$ 28	4%	0.0 points
Financial incomes and costs	K$ -4	0%	-0.6 points
Earnings before taxes	K$ 32	4%	-0.6 points
Exceptional incomes and costs	K$ 0	0%	-1.1 points
Income tax	K$ -7	-1%	+0.0 points
Net income	K$ 24	3%	+0.5 points
Self-financing capacity	K$ 43	6%	-0.2 points

3 - Balance sheet

Assets	Average	%	Liabilities	Average	%
Gross intangible assets	M$ 0.1	5%	Equity	M$ 0.8	39%
Of which goodwill	M$ 0.1	3%	Of which share capital	M$ 0.5	25%
Gross tangible assets	M$ 0.2	9%	Bank loans	M$ 0.7	34%
Of which lands	M$ 0.0	0%
Gross financial capital assets	M$ 1.3	61%
Depreciations	M$ -0.3	-14%
Net fixed assets	M$ 1.3	62%	Permanent capital	M$ 1.6	73%
Stocks	M$ 0.0	2%	Payables	M$ 0.2	7%
Receivables	M$ 0.6	27%	Other liabilities	M$ 0.4	19%
Cash	M$ 0.2	9%
Other assets	M$ 0.0	0%
Current assets	M$ 0.8	38%	Short term debts	M$ 0.6	27%
total assets	M$ 2.2	100%	total liabilities	M$ 2.2	100%

4 - Cash

	Average	% Turnover
Stocks (stock cover : 36 days)	M$ 0.0	6%
Receivables (payment terms : 226 - 271 days)	M$ 0.6	75%
Other assets	M$ 0.0	1%
Payables (payment terms : 100 - 120 days)	M$ -0.2	-20%
Other liabilities	M$ -0.4	-54%
Net working capital (A)	M$ 0.1	9%
Permanent capital	M$ 1.6	205%
Net fixed assets	M$ -1.3	-172%
Working capital (B)	M$ 0.3	33%
Cash (B - A)	M$ 0.2	24%

5 - Profitability analysis

Asset turnover ratio

Turnover M$ 0.8

Assets M$ 2.2

36%

Profit rate

Operating income M$ 0.0

Turnover M$ 0.8

3.6%

Return on investment

Operating income M$ 0.0

Assets M$ 2.2

1.3%

1 - General information

0 companies 0.0%

0 employees 0.0%

~ 0 employees
per company

2 - Income statement

	Average	%	Trend
Out of taxes turnover	$ 0	0%	+0.0%
Purchases & stocks variance	$ 0	0%	+0.0 points
Gross margin	$ 0	0%	+0.0 points
Operating expenses & revenues	$ 0	0%	+0.0 points
Taxes and subsidies	$ 0	0%	+0.0 points
Value added at factor costs	$ 0	0%	+0.0 points
Wages costs (1 employee = $ 0)	$ 0	0%	+0.0 points
Gross operating surplus	$ 0	0%	+0.0 points
Depreciation and provisions	$ 0	0%	+0.0 points
Operating income	$ 0	0%	+0.0 points
Financial incomes and costs	$ 0	0%	+0.0 points
Earnings before taxes	$ 0	0%	+0.0 points
Exceptional incomes and costs	$ 0	0%	+0.0 points
Income tax	$ 0	0%	+0.0 points
Net income	$ 0	0%	+0.0 points
Self-financing capacity	$ 0	0%	+0.0 points

3 - Balance sheet

Assets	Average	%	Liabilities	Average	%
Gross intangible assets	$ 0	0%	Equity	$ 0	0%
Of which goodwill	$ 0	0%	Of which share capital	$ 0	0%
Gross tangible assets	$ 0	0%	Bank loans	$ 0	0%
Of which lands	$ 0	0%
Gross financial capital assets	$ 0	0%
Depreciations	$ 0	0%
Net fixed assets	$ 0	0%	Permanent capital	$ 0	0%
Stocks	$ 0	0%	Payables	$ 0	0%
Receivables	$ 0	0%	Other liabilities	$ 0	0%
Cash	$ 0	0%
Other assets	$ 0	0%
Current assets	$ 0	0%	Short term debts	$ 0	0%
total assets	$ 0	0%	total liabilities	$ 0	0%

4 - Cash

	Average	% Turnover
Stocks (stock cover : 0 days)	$ 0	0%
Receivables (payment terms : 0 - 0 days)	$ 0	0%
Other assets	$ 0	0%
Payables (payment terms : 0 - 0 days)	$ 0	0%
Other liabilities	$ 0	0%
Net working capital (A)	$ 0	0%
Permanent capital	$ 0	0%
Net fixed assets	$ 0	0%
Working capital (B)	$ 0	0%
Cash (B - A)	$ 0	0%

5 - Profitability analysis

Asset turnover ratio

Turnover $ 0

Assets $ 0

Profit rate

Operating income $ 0

Turnover $ 0

0.0%

Return on investment

Operating income $ 0

Assets $ 0

0.0%

1 - General information

1,009 companies -4.7%

26,482 employees -8.4%

~ 26 employees
per company

2 - Income statement

	Average	%	Trend
Out of taxes turnover	M$ 5.4	100%	-7.9%
Purchases & stocks variance	M$ -0.3	-6%	+1.0 points
Gross margin	M$ 5.1	94%	-1.0 points
Operating expenses & revenues	M$ -2.8	-52%	-0.3 points
Taxes and subsidies	M$ 0.1	1%	-0.1 points
Value added at factor costs	M$ 2.1	40%	-0.8 points
Wages costs (1 employee = K$ 72)	M$ -1.9	-35%	+2.0 points
Gross operating surplus	M$ 0.3	5%	-2.7 points
Depreciation and provisions	M$ 0.0	-1%	-1.1 points
Operating income	M$ 0.2	4%	-1.7 points
Financial incomes and costs	M$ 0.1	2%	-2.0 points
Earnings before taxes	M$ 0.1	2%	-3.6 points
Exceptional incomes and costs	M$ 0.0	0%	+0.1 points
Income tax	M$ -0.1	-1%	-0.5 points
Net income	M$ 0.1	1%	-3.2 points
Self-financing capacity	M$ 0.2	3%	-3.0 points

3 - Balance sheet

Assets	Average	%	Liabilities	Average	%
Gross intangible assets	M$ 0.6	9%	Equity	M$ 2.8	41%
Of which goodwill	M$ 0.4	5%	Of which share capital	M$ 1.5	22%
Gross tangible assets	M$ 1.0	14%	Bank loans	M$ 1.3	20%
Of which lands	M$ 0.0	1%
Gross financial capital assets	M$ 2.0	30%
Depreciations	M$ -1.2	-17%
Net fixed assets	M$ 2.4	36%	Permanent capital	M$ 4.1	61%
Stocks	M$ 0.3	4%	Payables	M$ 1.1	16%
Receivables	M$ 3.1	45%	Other liabilities	M$ 1.6	23%
Cash	M$ 1.3	19%
Other assets	M$ -0.3	-5%
Current assets	M$ 4.3	64%	Short term debts	M$ 2.7	39%
total assets	M$ 6.8	100%	total liabilities	M$ 6.8	100%

4 - Cash

	Average	% Turnover
Stocks (stock cover : 33 days)	M$ 0.3	5%
Receivables (payment terms : 170 - 204 days)	M$ 3.1	57%
Other assets	M$ -0.3	-6%
Payables (payment terms : 102 - 122 days)	M$ -1.1	-20%
Other liabilities	M$ -1.6	-29%
Net working capital (A)	M$ 0.4	7%
Permanent capital	M$ 4.1	76%
Net fixed assets	M$ -2.4	-45%
Working capital (B)	M$ 1.7	31%
Cash (B - A)	M$ 1.3	24%

5 - Profitability analysis

Asset turnover ratio

Turnover M$ 5.4

Assets M$ 6.8

79%

Profit rate

Operating income M$ 0.2

Turnover M$ 5.4

4.1%

Return on investment

Operating income M$ 0.2

Assets M$ 6.8

3.3%

1 - General information

0 companies 0.0%

0 employees 0.0%

~ 0 employees
per company

2 - Income statement

	Average	%	Trend
Out of taxes turnover	$ 0	0%	+0.0%
Purchases & stocks variance	$ 0	0%	+0.0 points
Gross margin	$ 0	0%	+0.0 points
Operating expenses & revenues	$ 0	0%	+0.0 points
Taxes and subsidies	$ 0	0%	+0.0 points
Value added at factor costs	$ 0	0%	+0.0 points
Wages costs (1 employee = $ 0)	$ 0	0%	+0.0 points
Gross operating surplus	$ 0	0%	+0.0 points
Depreciation and provisions	$ 0	0%	+0.0 points
Operating income	$ 0	0%	+0.0 points
Financial incomes and costs	$ 0	0%	+0.0 points
Earnings before taxes	$ 0	0%	+0.0 points
Exceptional incomes and costs	$ 0	0%	+0.0 points
Income tax	$ 0	0%	+0.0 points
Net income	$ 0	0%	+0.0 points
Self-financing capacity	$ 0	0%	+0.0 points

3 - Balance sheet

Assets	Average	%	Liabilities	Average	%
Gross intangible assets	$ 0	0%	Equity	$ 0	0%
Of which goodwill	$ 0	0%	Of which share capital	$ 0	0%
Gross tangible assets	$ 0	0%	Bank loans	$ 0	0%
Of which lands	$ 0	0%
Gross financial capital assets	$ 0	0%
Depreciations	$ 0	0%
Net fixed assets	$ 0	0%	Permanent capital	$ 0	0%
Stocks	$ 0	0%	Payables	$ 0	0%
Receivables	$ 0	0%	Other liabilities	$ 0	0%
Cash	$ 0	0%
Other assets	$ 0	0%
Current assets	$ 0	0%	Short term debts	$ 0	0%
total assets	$ 0	0%	total liabilities	$ 0	0%

4 - Cash

	Average	% Turnover
Stocks (stock cover : 0 days)	$ 0	0%
Receivables (payment terms : 0 - 0 days)	$ 0	0%
Other assets	$ 0	0%
Payables (payment terms : 0 - 0 days)	$ 0	0%
Other liabilities	$ 0	0%
Net working capital (A)	$ 0	0%
Permanent capital	$ 0	0%
Net fixed assets	$ 0	0%
Working capital (B)	$ 0	0%
Cash (B - A)	$ 0	0%

5 - Profitability analysis

Asset turnover ratio

Turnover $ 0

Assets $ 0

Profit rate

Operating income $ 0

Turnover $ 0

0.0%

Return on investment

Operating income $ 0

Assets $ 0

0.0%

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